PHOENIX, AZ — May 20, 2026
VetPerks.app, the free veteran-owned discount marketplace powered by Paths for Heroes, and Heroes News Network USA (hnnusa.org), a veteran-owned Public Benefit Company dedicated to honoring real-life heroes nationwide, today announced the formation of a founding Veterans Coalition. The alliance unites two mission-first, veteran-owned organizations to build a national infrastructure honoring the men and women who serve — and to accelerate the economic and social solutions needed to end veteran homelessness in America.
The partnership launches as both organizations approach pivotal inflection points: VetPerks is expanding its hyperlocal merchant ecosystem into new markets, and Heroes News Network USA operates one of the most visible veteran-media channels in the country — viewed daily at VFW and American Legion posts nationwide. Together, they form a coalition with reach, mission alignment, and economic sustainability that awareness campaigns alone cannot deliver.
"We're not building another awareness campaign," said Phil, founder of VetPerks and Paths for Heroes. "We're building the kind of infrastructure that actually changes outcomes for veterans. That means coalition partners who are veteran-owned, mission-first, and economically self-sustaining — not dependent on donations or goodwill to survive."
"This is the kind of coalition Heather imagined. Veteran-owned, mission-first, economically sustainable. Not another awareness campaign. She believed the way you honor veterans isn't with a ribbon or a hashtag — it's by building systems that make their lives materially better and refusing to stop until that work is done. Partnering with Heroes News Network USA is us doing exactly that."
— Phil, Founder, VetPerks.app / Paths for HeroesHeroes News Network USA is a Veteran-Owned Public Benefit Company with one mission: To Honor Real-Life Heroes.
Founded by a U.S. Navy veteran who experienced firsthand the challenges of returning to civilian life, HNN USA connects local heroes — veterans, first responders, and community servants — with the resources, businesses, and community they deserve. Their platform is viewed by thousands of veterans and local heroes daily through VFW and American Legion clubs across the country.
"Heroes News Network is dedicated to connecting local heroes with organizations and businesses who provide resources, discounts and services for Veterans." — hnnusa.org
Joint sponsorship opportunities for businesses that want to reach the veteran community across both platforms — local merchant listings on VetPerks + in-club advertising through HNN USA's nationwide VFW/Legion network.
VetPerks merchant stories, veteran spotlights, and discount announcements distributed through HNN USA's media channels. HNN USA hero coverage amplified across the VetPerks veteran network.
A coordinated launch strategy for the United States' 250th anniversary celebration in 2026 — positioning the coalition as the premier veteran-owned platform for commemorating this historic milestone with content, events, and joint sponsor activations.
Shared audiences, mutual referrals, and coordinated social campaigns. VetPerks veterans discover HNN USA resources; HNN USA heroes find local discounts and benefits through VetPerks.
VetPerks.app is the free-to-veteran discount marketplace powered by Paths for Heroes, LLC. Built on the belief that veterans should never pay to access their benefits, VetPerks creates hyperlocal economic ecosystems connecting veterans with verified merchant discounts — while giving local businesses the tools to measure ROI and build lasting veteran loyalty. Revenue comes from merchant subscriptions only, never from veterans. VetPerks is currently expanding across Arizona and Texas markets.
Website: vetperks.app · Media Contact: info@vetperks.app
Heroes News Network USA (hnnusa.org) is a Veteran-Owned Public Benefit Company with one mission: To Honor Real-Life Heroes. Founded by a U.S. Navy veteran, HNN USA connects local heroes with the organizations, businesses, and resources they need. Their in-club advertising platform — displayed at VFW and American Legion posts nationwide — is viewed by thousands of veterans and community members daily. HNN USA is owned by Helping American Heroes.
Website: hnnusa.org · National Footprint: VFW and American Legion clubs nationwide