VetPerks.app VetPerks.app
📊 Paths for Heroes · Sponsor money flow

Where VetPerks Funds Go

VetPerks is a revenue engine operated by Paths for Heroes. Merchant sponsorships pay for visible business growth and a defined operating allocation that moves the veteran mission forward.

Become a Sponsor → Compare sponsorship tiers See How It Works

Ledger data as of the latest reconciled record

— Sponsor receipts
01 · The money flow

From merchant tier to mission program.

A sponsor payment is not presented as a mystery donation. It is a recorded business transaction with a clear path from purchase to platform operations, veteran outreach, and the Paths for Heroes reserve.

Step 01
Merchant tier
A business chooses the visibility and listing outcome that fits its goals.
Step 02
Stripe receipt
A successful Stripe checkout is recorded with its sponsor tier or product marker.
Step 03
Operating allocation
The current model assigns 55% to platform, 30% to outreach, and 15% to reserve.
Step 04
Mission programs
Paths for Heroes deploys the reserve toward veteran housing and food-access work.
02 · Merchant sponsorship catalog

Four ways to show up locally.

Every tier includes a business listing and a sponsor relationship. The difference is how prominently your business is seen and how much durable visibility you build.

Supporter
One-time sponsorship
Verified directory listing, Supporter badge, and social shoutout.
Featured
One-time sponsorship
Priority placement, Featured badge, homepage sponsor section, and monthly impact report.
Founding Local
One-time sponsorship
Top-of-directory placement, homepage feature, permanent founding badge, and mission callout.
Founding Lifetime
One-time · lifetime placement
Permanent sponsor wall placement, lifetime listing, annual impact report, and direct founder line.

Compare merchant sponsorship tiers side by side →

03 · Sponsor receipts

The sponsor ledger.

These rows come from sponsor records and successful sponsor-related Stripe events. Business names, tiers, dates, and statuses stay visible; unrelated products and recurring partner revenue are kept separate.

BusinessDateTierStatus
🏷️ Separate recurring revenue

Featured partners are shown separately.

Recurring partner revenue supports the broader directory model, but it is not counted as merchant sponsorship money in the allocation below.

04 · Operating allocation

Sponsor allocations add up to 100%.

The current operating model assigns each sponsorship across platform operations, veteran outreach, and the Paths for Heroes reserve.

55%
Platform & infrastructure
Hosting, database, domain, email, storage, payment processing, and the product work that keeps the directory available.
30%
Veteran outreach
Content, SEO, community partnerships, and veteran-facing work that helps people find discounts and resource pathways.
15%
Paths for Heroes reserve
A reserve for direct mission deployment around veteran homelessness, food insecurity, and related resource access.
How this is verified: the page reads completed sponsor records and successful Stripe webhook records, then labels the latest ledger timestamp above. This is an internal reconciliation of recorded transactions, not an independent audit. The 15% line is an operating allocation held for mission deployment; it is not an individually earmarked charitable donation or a tax-deductible gift receipt.
Different model, different question. Legacy donation-overhead framing asks how much of a gift survives administration. VetPerks starts with a revenue-generating business transaction, shows the operating allocation, and keeps the mission reserve visible. Read the fuller operating-model comparison →

Put your sponsorship to work.

Choose the visibility level that fits your business, see the transaction recorded, and help build a veteran platform with a model you can inspect.

Become a Sponsor → Sponsor Tiers How It Works